Yamaha Spreads the Joy of Music-Making in Holiday Piano Campaign

“They have a gift. Help them open it” is the heart of the campaign’s celebration of family connection this holiday season.

Today, Yamaha announced the launch of its annual holiday campaign, inviting families to give the gift of making music by bringing home a finely crafted Yamaha piano to inspire their loved ones’ passion for creative expression this holiday season and beyond.

As part of the campaign, Yamaha encourages families to help their children open the gift they were born with by offering customers a special promotion that offers no interest financing on select pianos within 24 months, between November 1, 2022, to January 2, 2023.

“Receiving that first piano in your home is a defining moment for every young pianist,” said Gary Klugman, director of marketing, pianos, Yamaha Corporation of America. “We wanted to celebrate that feeling and speak directly to families who have fallen in love with playing the piano and want to continue the tradition of music-making for years to come.”

To bring to life the spirit of the holiday campaign, Yamaha created a 30-second TV spot that highlights the importance of making memories with family through the joy that music brings. The spot tells the story of a young girl who is gifted her first piano for the holidays. As she begins playing, her parents look on proudly, happy they were able to help her express the gift she was born with. 

For over a century, Yamaha has blended a tradition of Japanese craftsmanship with innovations in modern materials and sound to create pianos of exceptional tone and breathtaking beauty. Yamaha aims to support all music journeys and empower customers at all levels to fuel their passion and express themselves creatively.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Read More

R&B Singer-Songwriter VEDO Signs With CAA

Following the recent release of his 6th Studio Album, Mood Swings, VEDO has just announced the details of his highly anticipated tour set to kick off May 4th, 2023. The announcement comes at the brink of his signing with Creative Artist Agency (CAA), the leading entertainment conglomerate who represent a plethora of talent across all genres and industries.
Read More

Youngboy Never Broke Again Presents Mega-Anticipated New Album I Rest My Case Today

Beginning 2023 and another chapter with a bang, history-making GRAMMY® Award-nominated Louisiana-bred rapper and one of the most-listened to artists in the world YoungBoy Never Broke Again uncovers his mega-anticipated new album, I Rest My Case, today! It notably marks his official debut release under his own Never Broke Again, LLC and Motown Records/Universal Music Canada.