Moxieworld Consulting, founded by esteemed music executive Erica Grayson, is revolutionizing the monetization of music intellectual property (IP) and content in today’s tumultuous industry landscape. Grayson’s expertise and innovative approach, influenced by the legendary Jimmy Iovine, have led to her success in reimagining how music drives emotional connections and tangible outcomes.
“Working with Jimmy opened my eyes to the true power of music – it’s not just a form of entertainment, it’s a force that shapes human behavior and drives meaningful connections,” said Erica Grayson, Founder of Moxieworld Consulting.
The music industry faces challenges, including declining record sales and the commoditization of music, as streaming platforms and changing consumer habits disrupt established models for creation and monetization. With a deep understanding of music culture and strategic partnerships, Grayson helps businesses and artists discover the power of music by reimagining their approach, making her the go-to problem solver for fresh perspectives and innovative strategies.
Grayson’s impressive collaborations include Doubleday & Cartwright, Apple, Tribeca Film Festival, and Sony Music Publishing Chairman & CEO, Big Jon, and Cathy Merienda, Senior Vice President, Visual and Media Rights. Her skillful blending of sound and narrative guides brands to transform their relationship with music culture, creating captivating atmospheres that build powerful emotional connections and measurable outcomes. Her exceptional storytelling abilities leave a memorable impact on audiences, while her track record of securing commitments from elusive artists showcases her as a true creative force. Notable achievements include:
- Beyoncé’s approval for the sync rights of ‘Break Your Soul’ on The Best Man: The Final Chapter.
- Brandy’s “Words + Music Series” episode on Audible; directed and co-produced by Grayson.
Now, with the recent alignment of Moxieworld Consulting and Blackmaled Sound, in partnership with Sony Music Publishing, a groundbreaking venture with acclaimed director Malcolm D. Lee, Grayson’s visionary approach is set to reshape music and storytelling in film, TV, and scripted audio. This partnership follows the successful collaboration on Peacock’s highest-streamed miniseries to date, The Best Man: The Final Chapter, which earned an NAACP Image Award. Grayson will oversee music sync, podcasts, scripted audio, and captivating stories for film and TV aimed at impacting global culture.
At Moxieworld Consulting, Grayson helps clients navigate the challenges of the streaming era, building emotional connections and driving outcomes with innovative strategies for music IP and content monetization. With an unwavering dedication to pioneering a new era of music and storytelling, Grayson is leading the charge in creating a brighter, vibrant future for the music industry.