PrizePicks, the largest fantasy sports operator in North America, announced today that multi-platinum recording artist Meek Mill has joined the company as Brand Ambassador & Culture Advisor. The Grammy-nominated icon will be focused on onboarding new audiences to the PrizePicks platform and integrating the brand within the hip-hop community.
In addition to utilizing his highly followed and engaging social media channels, Meek Mill will be featured in upcoming PrizePicks advertisements and in-app promotional initiatives.
“Most people know that I’m an avid sports fan and I especially love watching the NBA and the NFL,” Meek Mill said. “When I first discovered PrizePicks, I was hyped by how easy it was to use the platform and how many people were actively engaging with each other in the app. I’m excited to be partnering with PrizePicks and look forward to expanding the brand’s presence in the hip-hop community.”
To celebrate the partnership, PrizePicks sponsored Meek Mill’s Birthday Party in Miami to close out Formula 1’s Miami Grand Prix weekend. Miami is a top market for the southern-based daily fantasy sports company.
Meek Mill recently launched his ‘Culture Currency’ campaign, centered around identifying and supporting his network of artists, athletes and entertainers to take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space.
As a Brand Ambassador & Culture Advisor to PrizePicks, Meek will work with the company to integrate this initiative into the PrizePicks fantasy sport gaming community and its social channels, predominantly via its rapidly growing Discord community and highly-engaging Twitter presence.
“While our identity is largely sports gaming to date, our broader goal is to be the ultimate complement to the sports viewing experience and much of that premise centers around our vibrant community,” Adam Wexler, PrizePicks Co-Founder & CEO said. “For years now, our team has been following Meek’s rise. We believe he will be a great cultural advocate for our brand and more importantly, a valuable addition to the PrizePicks community.”
