Multi-Grammy winning, diamond-selling hip hop superstar and entrepreneur Nelly reveals his latest convention-breaking creative endeavor, MoShine. Inspired by his love of hip-hop and country music, MoShine blends the southern swagger and heartland hustle that unites his two worlds while giving a nod to his hometown of St. Louis, ‘MO’ where it all comes together.
As a category-defying music icon, Nelly has transcended the genres of both hip-hop and country to make a sound that’s all his own, and that same rule-breaking spirit led to the creation of MoShine.
“I’m taking a country tradition and mixing it up for everyone to enjoy,” Nelly says. A triple-distilled, corn-based moonshine developed in collaboration with the award-winning Piedmont Distillers, MoShine comes in two fresh flavors, including peach and passion fruit. At 60-proof, both spirits are smooth enough for shots and also pair well with a variety of mixers, including lemon-lime soda, sweet tea, lemonade, and energy drinks.
“Where I come from, we work hard and play harder, and I want my fans to be able to reach for MoShine anytime they’re ready to get the party started,” adds Nelly, whose signature drink is The Fix, Peach MoShine mixed with Red Bull.
Available in both 50ml and 750ml packaging, MoShine was first revealed at this week’s WSWA Access Live, the industry’s premier event for spirits professionals, where Nelly treated attendees to a performance of some of his biggest chart-topping hits.
MoShine is now rolling out across the country and can be ordered online at DrinkMoShine.com.