Life is Good, the original positive lifestyle brand, is joining forces with industry leader, Martin & Co., to create a limited edition ukulele and line of musically inspired tees. The new ukulele brings the colorful graphics from Life is Good to the high-quality instrument made by Martin & Co. just in time for the summer season.
Music has always been a huge part of the Life is Good brand, from hosting music festivals to featuring instruments on its tees, so expanding to a customized instrument is a natural addition for the brand. Both family-owned brands value community and togetherness, and nothing adds more fun to a gathering than music. The smaller format of the ukulele makes it easier to transport than a traditional guitar, making it the perfect accompaniment for fun events outside.
“Nothing unites and inspires people quite like music,” said Life is Good co-founder John Jacobs, “and the uke is such a fun, accessible way to play. Life is Good is thrilled to fuse our positive art and messages with the legendary craftsmanship of Martin & Co. for creative optimists everywhere.”
The Life is Good collaboration is one of very few that Martin & Co. has done since it was founded in 1833, and both teams hope to add more items to this line in the coming years. The ability of Martin & Co. to print in full-color on its products offers an array of options, and Life is Good looks forward to adding its feel-good flair to additional products down the line.
“We’re so proud of this collaboration combining the great look of the Life is Good graphics with the rich tones of a Martin ukulele. This will surely give artists joy as they create beautiful music,” adds Mitchell Nollman, Vice President of Sales and Customer Engagement at C.F. Martin &. Company, Inc.
The new ukulele and Life is Good x Martin & Co. t-shirts will be available on LifeisGood.com starting Friday, April 14, 2023.