Subaru Of America Celebrates The Return Of Annual Subaru Winterfest

Automaker Embraces the Cold and Brings Live Music and Outdoor Activities to Snow Lovers.
In partnership with POWDR, Subaru WinterFest will visit eight mountain resorts and include live music and satellite concerts sponsored by Harman Kardon, the premium audio partner for Subaru vehicles.

Subaru of America, Inc. today announced the return of its annual mountain tour, Subaru WinterFest, which celebrates everything that winter offers for skiers, snowboarders, snow-enthusiasts, music fanatics, animal lovers and everyone in between.

“For many people, the winter months actually mean spending more time outdoors enjoying a wide variety of activities with friends and families, and our canine friends too,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “Our Subaru community looks forward to the return of WinterFest each year, which brings family-friendly activities to eight different ski resorts across the country.”

In partnership with POWDR, the leading adventure lifestyle company, with multiple mountain resort destinations across North America, the tour aims to promote the Subaru Wilderness family of vehicles across the natural environments of each POWDR resort. Each WinterFest event will also include live music and special satellite concerts sponsored by Harman Kardon, the premium audio partner for Subaru vehicles. Bands including Infamous Stringdusters, Lil Smokies, Tyler Bryant and the Shakedown, Spazmatics, Sunsquabi, Bad Fish, Big Gigantic and more will all be taking stage this winter along the tour. 

Meghan Matschke, Vice President of Partnerships, added, “POWDR is proud to partner with Subaru for Winterfest for the seventh year to advance our shared passion of bringing fun, differentiated branded experiences to our guests.”  

Subaru fans and resort guests will also have the opportunity to demo the latest gear from top brands such as Nordica, Arbor Collective, Mammut, Dynamic Wax and Thule. Mountain-goers are invited to play ski-inspired lawn games, warm up at the upgraded Solo Stove hang out zones and enjoy chef-inspired s’mores, Vafels and Alpine Start Coffee at the Winterfest Café.

Through experiential programming, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).

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