Delivering a fresh take on Throwback Thursdays, the Smirnoff ICE Relaunch Tour continues this summer headlining a delicious duo of Smirnoff ICE and star-studded musical performances including last night’s lineup of Steve Aoki and Elena Rose in Los Angeles, plus All American Rejects and Danielle Bradbery in Dallas.
As part of the Smirnoff ICE concert lineup featuring both the chart-topping latest hits and nostalgic anthems, all proceeds from ticket sales for the newly announced tour dates will directly support nonprofit Women In Music: an organization committed to advancing equality, visibility and opportunities for women in the musical arts through education, support, empowerment and recognition.
“Smirnoff ICE is not only celebrating its iconic status of more than 23 years connecting people with experiences they remember, but even more importantly, the brand is shining a spotlight on our newest partnership with Women in Music to push gender equality in music and entertainment,” says Lisa Lee, Smirnoff ICE Brand Director. “We’re proud to bring some of the hottest female talent of our time to the stage at each tour date this summer, kicking off with a one-two punch in LA and Dallas.”
After kicking off this summer’s most highly anticipated concert series back in May, the Smirnoff ICE Relaunch Tour is on the road in support of Women In Music to bring epic performances of old meets new artist pairings to Los Angeles, Dallas, Charlotte, Indianapolis, Lake of the Ozarks and Atlanta. Tickets are still available for 21+ consumers for the remainder of upcoming Smirnoff ICE Relaunch Tour dates for purchase at womeninmusic.org/smirnofftour.
“We’re thrilled Smirnoff ICE has furthered their commitment to diversity and inclusion in entertainment with their support of Women in Music,” says Moira McCarthy, Global Vice President of Women In Music. “This concert series plans to demonstrate the achievability of gender parity and diverse representation in live music, a space where women and minorities still face consistent and significant underrepresentation. We’re thankful for the opportunity to demonstrate the reach and enthusiasm of our community of artists, executives, and members, and Smirnoff ICE’s support of the organization furthers our resources to support our mission to Educate, Empower and Advance.”
Consumers (21+) can enjoy the crisp and refreshing taste of Smirnoff ICE wherever it’s sold. Boasting a modern new look with fresh new packaging for its most delicious flavors, 2023 is undoubtedly the summer of Smirnoff ICE.
To stay up-to-date on tour stops and to purchase tickets to events in a city near you, follow @Smirnoff on Instagram. And no matter how you choose to enjoy the delicious flavors of Smirnoff ICE, please remember to always drink responsibly.